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Advertise
for Good

Advertise for Good is Buymedia’s social impact initiative, built on our belief that advertising can do more than drive results, it can drive change. Since launching in 2021, we’ve redirected a percentage of our revenue toward meaningful causes, proving that when brands grow, communities can too.

Buymedia staff presenting a donation cheque to UNICEF Ireland

UNICEF Ireland was Buymedia's first Advertise for Good charity, receiving €21,000 from Buymedia.

Our desire to ‘give something back’ is part of the DNA of our organisation.

At Buymedia, our desire to ‘give something back’ is part of our DNA. With over €1 billion spent on advertising by businesses in Ireland each year, we believe a portion of this spend can be used for good.

Launched in August 2021, Advertise for Good channels a percentage of Buymedia’s advertising revenue to meaningful causes, with advertisers and media partners also encouraged to contribute a portion of their revenue and ad space.

The initiative began with UNICEF Ireland, which received over €20,000 in funding. In 2023, we extended our reach to local communities, providing €75,000 equally to Cope Galway, Hand in Hand, and LauraLynn. In 2024, we continued our support with over €24,000 donated to Gort Cancer Support, Special Olympics Ireland, and Mayo Cancer Support. Altogether, Buymedia has contributed more than €119,000 to charities and community organisations across Ireland.

With our recent expansion into the UK, we’re excited to bring Advertise for Good to new communities there this year, transforming advertising success into social impact.

Nominate a charity that matters to you most

Closing date : 15th March 2026

The fund for 2025 will be distributed between the top three nominated charities.
1. Nominated Charities must be registered on the Charity's Regulator's website here.
2. Only one nomination per person will be accepted.

I’m not a robot *

Meet our previously nominated charities

Hear from the charities on how these funds will create real impact.